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Amgen's $239/month cash pricing for Repatha is a brilliant preemptive move against political pressure and the TrumpRx marketplace threat. By matching G-7 lows and bypassing prior auth barriers, they're essentialy removing the utilization friction that was killing uptake despite strong clinical data. The VESALIUS-CV primary prevention win expands the addressable population dramatically, so this pricing strategy could actually boost total revenue even at lower per-unit margins by converting more of the ~50M eligible statin-intolerant patients.

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